These days, there’s very little that technology can’t do. As innovative tools emerge, and best practice evolves, digital designers and developers are able to create dazzling experiences using the coolest and most up to date technology available. This is exciting for clients because they’re able to ‘wow’ their customers in new and exciting ways.
If you want your digital design to be truly effective, it also needs to solve users’ needs. It should help you meet your business goals and deliver a seamless experience across multiple devices and user abilities.
So, how do you achieve all this? That’s where technical consultancy comes into its own.
What is technical consultancy?
At Digital Detox, we offer technical consultancy as an inherent part of our service. What this means is that we always strive to understand the bigger picture on any digital design project.
The word ‘consultancy’ refers to the practice of providing expert advice in a particular area. So for us, technical consultancy means guiding people through a best practice approach of digital design and development.
Here are a few elements of technical consultancy and how they benefit clients and end users:
Focus on user experience
The role of technical consultancy in digital design rests heavily on user experience. It’s critical, when building digital experiences to invest in research and testing that ensures whatever is built will help users achieve their goals, quickly and easily.
Understanding what constitutes good user experience is a mix of expertise, research and testing. Users’ needs change all the time, so technical consultancy should apply an agile approach of testing and enhancing the digital experience on an ongoing basis.
Solve pain points
There’s no point building anything if it doesn’t meet a need or solve a pain point for your customer or end user.
As part of our technical consultancy service at Digital Detox, we start most projects with a Discovery phase. This can last anywhere from a few days to a few weeks (dependent on the scale and complexity of the project) and it helps us to understand what users want and need, and how anything we create will attend to these.
Meet business objectives
Of course, most digital experiences need to have a commercial element. Your business needs to make money to continue, but there are many ways to achieve this.
Technical consultancy doesn’t just focus on the actual development of a new app, website or service. It means designing a user experience that has real value to the user and a solid return of value to the business.
For example, if you approach us to build an app that has some whizzy technology but doesn’t align to your business goals or user needs, we’ll push back. We might suggest spending more time reviewing the business objectives, or refine the concept to something that has a stronger business benefit, as well as value to your users.
For us, technical consultancy means doing the right thing for our clients.
Understand the technical landscape
Technology can be a complex beast. If you employ a third party agency to undertake a digital design project, they’ll need to know their stuff.
This means taking the time to understand your existing technical architecture and its capabilities. Any designs need to be feasible from a technology perspective, or they’re little more than pretty pictures! Digital designers and developers should work hand-in-hand to design and build user experiences that look great and work seamlessly.
Our objective is to make sure that any new technology you add to your existing stack will enhance it, not break it.
Future-proof and re-use where possible
One of our USPs is that we are experts in sustainable, ethical digital design. We apply our extensive expertise in this area as part of our technical consultancy service to clients.
Often, our clients aren’t even aware that their digital processes have a negative impact on the environment. It’s our role to educate others and evangelise the importance of sustainable development practices, so our clients can implement these within their own organisations.
To this effect, we help clients calculate their digital carbon footprints, understand how to be more sustainable in their practices and how to future-proof their technology.
Use innovative technology only where it has value
Virtual reality, augmented reality, Cognitive Services and machine learning are some pretty impressive buzzwords!
We’re all for using innovative technology where it’s useful and valuable to users - but it’s not always necessary. Sometimes, a simple approach can be more effective (and affordable).
The role of technical consultancy in digital design is to present the options to clients and encourage them to make their own decisions on the best approach. We might make suggestions on why certain approaches are better than others, but we’ll never try to win clients with unnecessary fluff in the form of innovative technology. We’ll start with the ‘user need’ and the business goal first, the technology is simply an enabler.
Want to know more?
Get in touch to discuss your business goals and find out how our technical consultancy service can help you achieve them!