Why International Women's Day is important to us

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Why International Women's Day is important to us

Every year when this day comes around I find myself scratching my head and wondering why the 8th March is deemed to be a day to celebrate Women.

I guess I’m lucky in that I’ve never had to fight gender discrimination in my day-to-day life. The women in my life, at home and at work, are amazing — each one of them — and I’d like to think that everyone is treated fairly irrespective of gender.

But then I take a look round the world and consider the bigger picture. There are some incredible, horrifying stories out there about how women are discriminated against based on their gender. Some of it is cultural, some of it political and all of it mean in the harshest sense. But equally there are some amazing stories of brave women who have taken a stand against discrimination. Not because they wanted recognition, not because they were looking to raise their profiles but because it was the right thing to do. I have the greatest admiration for these women.

Diversity and inclusion are hot topics in Digital at the moment, and so they should be. I could say that here at Digital Detox we pride ourselves imbedding these topics into our culture but in truth it doesn’t warrant too much of a mention, it’s a given. They have a saying in football that if you’re good enough, you’re old enough and at DD we have a similar mantra. If you’ve got the skills, the attitude and the personality to learn and develop your career then we’d love to work with you. Everything else is irrelevant, always has and always will be. And we can be proud of that.

Take a developer for example, a role that is predominantly filled by men across the industry. I’ve been lucky enough to work with some incredible female developers in my career, brave in their own way to get involved with development at a time when they may have thought that it wasn’t a career for them. They are amazing developers and great communicators in their own right. But the industry needs more people willing to get involved, to bring new ideas and creativity to the table.

The world is a big place but it’s getting smaller and smaller thanks to social media and modern day communications. This means that we can all have a positive impact on an issue on the other side of the world by supporting events such as International Womens day. Tolerance is as good as acceptance. That’s why I, and Digital Detox, are supporting International Women’s Day.