It wouldn’t be right to start this Sustainability Diary entry in any other way than to acknowledge how unbelievably strange March was. For everyone.
But let’s also not overlook the fact that we made it through, we’re onto the next month, and we’re in this together.
As part of this series, we’re tracking our journey as a business - and sometimes, as individuals - to living a more sustainable life. We’ve said it before and we’ll say it again; that includes the good, the bad and the ugly.
And in the past five weeks, a LOT has happened. We’ve made some brilliant changes, worked on a number of projects in this space that we can’t wait to tell you about, but also, the coronavirus pandemic has forced a couple on us too.
Here’s what we got up to.
Covid-19 and sustainability
We don’t need to be the ones to highlight just what an impact this pandemic has had on us all, and really, we hope you’re doing okay.
But one thing that’s likely true for all of us is how this global situation has forced a huge reduction on carbon emissions, as we cease travel in pretty much all shape and form.
For us, that means our monthly flights were cut by 100% between the beginning and end of March – something we regularly call ourselves out on, just like in Jan and Feb. And like much of the world right now, we’ve temporarily said goodbye to commutes, meeting travel, and emissions associated with running an office.
NASA’s report is a good one to read on the true scale of this impact globally, and so is this quote from Forbes: “while the natural world continues in its daily evolution, we must learn from its adaptation and apply that same mentality to our own lives.”
Digital pollution education
Yet despite all of the disruption the latter part of March threw at us, it was still a month of huge success when it came to educating the importance of reducing our digital footprints.
We spent a significant amount of time reaching out to sustainability advocates, associates and environmental sector experts, to see if we could offer a hand in creating impact through digital, just like we did with MARINElife.
If that sounds like you, come say hi.
Some of our sustainability work
Used digital to tackle reforestation
And we worked on some pretty cool stuff this month too.
One of our clients, Brainforest, is a newly established venture studio for forest and nature based solutions. Its first venture – and what we’ve spent much of March doing – is to build a digital marketplace facility that helps companies, investors and capital find, connect with, monitor and invest in trustworthy forest projects that match their goal and metrics.
Simply put, we’re building a global marketplace for those who want to invest, trade and help tackle the world’s reforestation plan to reduce carbon footprints. And we couldn’t be more excited.
Our goals for April
We’ve got some big plans for April, including speaking at the first Sustainability in IT Meetup on the 23rd, but we still want to achieve more.
And whilst the next few weeks (or even months) are likely to be a little strange, we don’t want to take our foot off the gas on this. Even with that very misplaced pun.
In April, we want to find a way to bring some of what we’ve learnt as a business into our own homes, as we continue to work remotely and get used to this new normal. And we also want to find and make new, long lasting partnerships with those who are leaders in sustainability, so we can learn, develop and grow. We want to help you make that impact.
Let us know if that’s you.