If last year we were so close to attending SXSW in-person but didn’t get around to do it due to Covid restrictions, this year we finally managed to make an appearance, virtual of course.
The most exciting part was that we joined the UK House and had the opportunity to get involved in some of their events that managed to shine a spotlight on the UK Creativity at SXSW. And most importantly, these events were aligned with Digital Detox’s triple bottom line: people, planet and technology.
The 4 P’s for your brand
One of the first events we spoke at was the UK House panel focused on the new 4 P’s of a business: profit, people, planet and purpose. Our Co-Founder, Charlotte Walsh had the chance to share our experience alongside companies like 23red, Good-Loop and UKAEG.
Purpose should be at the core of absolutely everything you do as a brand – that isn’t new – but delivering that understanding to your clients, and using technology to better people and the planet, which in turn makes profit, is.
At Digital Detox, we are using technology to better people and the planet. That enables us to fulfil our purpose to make people more productive, and happy. Our team cares about what they design and build and they want to make a difference, so we actively look to work with organisations who do too.
As Charlotte highlighted, understanding the correct balance across the new 4 P’s is crucial to thriving in today’s world. Let’s face it, we must prepare for the unknown. Wind back the clock and little did we know a global pandemic was on its way, forcing companies worldwide to shift from leveraging technology as a competitive advantage, to in many cases, survival. That’s why we use our core purpose to better people and the planet by harnessing technology to do more for us.
We recently wrote a blog, where we talk about the concept of the new 4 P’s and why purpose matters to DD. You can check it out here if you’d like to find out more.
Customers want brands that give a damn
Another great event we got involved in was the roundtable hosted by the UK Department for International Trade at SXSW. This was an invitation-only small group discussion that our CEO, Donovan Justice joined alongside representatives from 23red, Good-Loop, Latimer and other SXSW attendees.
New media channels are making novel forms of consumer agency possible. With this in mind, we discussed ways to collaborate with consumers and drive demonstrable behaviour change, breaking research that quantifies the ROI of social good campaigns, and how brand loyalty and profitability can be increased through them.
British companies serve a small but diverse island of consumers and have unique experience in launching these types of campaigns, and this was the perfect chance to share our experiences with a US audience.
UK Founders at SXSW
And last but not least, our MD, Liam Snelling spoke at the UK Founders at SXSW event on Clubhouse. This was an informal thought-leadership platform with an inclusive and friendly vibe, which brought a fantastic networking opportunity for a small group of UK companies at SXSW.
We are so chuffed to have been able to represent the UK at SXSW this year alongside some of the hottest digital and creative companies. And talking about who we are, what we do, how we do it and what we care about as well as meeting like-minded people and businesses was a huge bonus that we’re grateful for.
Looking forward to SXSW 2022 and hopefully, we’ll be able to do it all over again in-person next time around. Now we’re going to carry on what we do best: use technology to solve problems facing the people and the planet. And if you might need help with that, just get in touch.