Businesses who were set up digitally to work remotely during the pandemic, or had already enabled remote working, were able to operate (almost) as normal throughout the lockdowns and office closures of 2020. Similarly, those who were able to replace their physical product offerings with digital counterparts, were able to stay afloat, and in some cases, even flourish.
If this sounds like your business, and you’ve already undergone a successful ‘digital transformation’, don’t feel too smug just yet…there may be an environmental cost to your transformation process that you might not have considered…
If you’re still working out how/when/why to undergo a digital transformation, this is a great time to factor sustainability into your plans. Here, we’ll discuss the environmental impact to consider when undergoing a digital transformation, and how to make yours more sustainable.
The environmental impact of digital transformation
Digital transformation can improve efficiency, reduce risk and even help companies save money and resources.
For example, imagine you’re a large legal firm housing rows and rows of filing cabinets. If you were able to migrate all your files into the digital cloud, just think of the physical space you’d save in the office! You could password protect your digital files so they’d be safe, update them whenever necessary and access them in seconds. This particular example shows the power of digital transformation to make processes and practices simpler, better, faster and more effective.
What does this have to do with the environment? Well, consider the process needed to access and amend one of your digitised files at a client’s request:
Step 1. Switch on laptop - if it’s plugged in, you’re using power already.
Step 2. Connect to the Wifi - this requires a router, which is plugged into your electricity mains (more power) and a signal that is linked to a broadband supplier. Does your broadband supplier use renewable energy sources?
Step 3. Sign in to your Cloud provider to retrieve the files you need (more power and Wifi signal needed to access the files - also, does your Cloud provider use sustainable hosting services?)
Step 4. Save the file you need, or you might even download it and save it to your laptop
Step 5. Set up a video call with your client to let them know you’ve made the changes (video calls require a stronger internet connection than audio only calls, you’ll use more power and need a Wifi signal to enable the call. Which video calling service do you use? Are they an ethical provider? Are they aware of their digital carbon footprint?
Even the simplest of actions, online and offline, inevitably contribute to your carbon footprint. The big question is, what can you do about it?
Digital transformation and your carbon footprint
The good news is that there are simple actions you can take to reduce your carbon footprint and make ethical, sustainable decisions.
We work with large enterprise organisations and small startups to guide them through a sustainable digital transformation process. This means we provide recommendations about their processes, tools and overall approach to ensure they’re as lean, efficient and environmentally friendly as possible.
When looking at ways to undergo a sustainable digital transformation, you’ll need to consider how you:
- create products and services that don’t harm the planet
- design and develop products that users love
- choose ethical suppliers to work with if necessary
- deliver your products and services to customers in efficient ways
- measure the environmental impact of your products, services and company as a whole
There are multiple facets to sustainable digital transformation, but in short, it’s about making a series of small, conscious changes. When combined, these small changes have a BIG impact. If everyone in the business uses digital tools and online platforms in an environmentally conscious way, you can reduce your carbon footprint significantly.
When working with clients to help them plan and implement sustainable digital transformations, we always come back to our 3 pillars of ‘People, Planet and Technology’. This means we consider the needs of end-users, the environmental impact of every digital action and the best, most efficient and responsible technology we can choose to achieve our clients’ aims.
Speaking out against climate change
We’re delighted that Charlotte Walsh, Co-founder of Digital Detox, has been invited to speak at the Digital Leaders Week virtual summit that is taking place today.
As a passionate advocate for digital sustainability, Charlotte is well placed to talk through the ways in which organisations can (and should) approach change sustainably. She’ll discuss how digital transformation will create a more sustainable world, and why you should care.
In anticipation of this exciting event, you can read about how to detox your digital transformation process in our ‘detoxing’ blog series.
Get in touch to find out more about how we can help you plan a sustainable digital transformation, including ‘quick wins’ and small changes you can make TODAY.